The Science of marketing : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella.

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: Description: ix, 194 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118138274
  • 1118138279
Subject(s): Genre/Form: Additional physical formats: Online version:: Science of marketing.DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .Z367 2013
Contents:
Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics.
Summary: Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.872 Z38S (Browse shelf(Opens below)) 1 Available 51994001680539

Includes index.

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.

Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics.

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