The Science of marketing : (Record no. 6746)

MARC details
000 -LEADER
fixed length control field 02426cam a2200553 i 4500
001 - CONTROL NUMBER
control field u160256
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130111s2013 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013000733
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB223707
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118138274
Qualifying information (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118138279
Qualifying information (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118263495
Qualifying information (eBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118233061
Qualifying information (eBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118225288
Qualifying information (eBook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)746837446
Canceled/invalid control number (OCoLC)861177837
-- (OCoLC)895007145
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .Z367 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.872
Item number Z38s
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zarrella, Dan.
245 14 - TITLE STATEMENT
Title The Science of marketing :
Remainder of title when to tweet, what to post, how to blog, and other proven strategies /
Statement of responsibility, etc. Dan Zarrella.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice
300 ## - PHYSICAL DESCRIPTION
Extent ix, 194 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises
General subdivision Computer network resources.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entreprises.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01741098
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online-Marketing
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Soziale Software
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online-Marketing
Authority record control number or standard number (DE-601)091381541
-- (DE-STW)21315-0
Source of heading or term stw
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Web
Authority record control number or standard number (DE-601)550010556
-- (DE-STW)29182-2
Source of heading or term stw
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Zarrella, Dan.
Title Science of marketing.
Place, publisher, and date of publication Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
International Standard Book Number 9781118225288
Record control number (DLC) 2013001509
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l CIRCSTACKS
t BOOK
x PRINT
p
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001680539
-- 6/29/2023
-- 2
-- CIRCSTACKS
-- LRC
-- $24.95
-- Y
-- Y
-- BOOK
-- 9/2/2020
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 09/02/2020 25.00   658.872 Z38S 51994001680539 1 Books