The Science of marketing : when to tweet, what to post, how to blog, and other proven strategies /

Zarrella, Dan.

The Science of marketing : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella. - ix, 194 pages : illustrations ; 25 cm

Includes index.

Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics.

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.

9781118138274 1118138279

2013000733

GBB223707 bnb


Internet marketing--Social aspects.
Social media.
Social media.
Business enterprises--Computer network resources.
Internet marketing.
Entreprises.
Marketing.

Internet.
Social media.
Online-Marketing
Soziale Software
Online-Marketing
Social Web


Nonfiction.

HF5415.1265 / .Z367 2013

658.8/72