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1.
Start & run a craft business / William G. Hynes. by Series: Self-counsel small-business series
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bellingham, WA : Self-Counsel Press, 2001
Other title:
  • Start and run a craft business
  • Craft business
Availability: No items available.

2.
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Kaplan ; Compass [distributor], 2007
Availability: Items available for loan: Odessa College (1)Call number: 658.8343 M129CR.

3.
Citizen marketers : when people are the message / Ben McConnell and Jackie Huba. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : Kaplan Pub., c2006
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.812 M129C.

4.
The long tail : why the future of business is selling less of more / Chris Anderson. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Odessa College (1)Call number: 658.802 AN545A.

5.
Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2006
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.8343 D413S.

6.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c2006
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.83 H236G.

7.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.827 F631B.

8.
The complete idiot's guide to guerrilla marketing / by Susan Drake and Colleen Wells. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Alpha Books, 2008
Availability: Items available for loan: Odessa College (1)Call number: 658.8 D763C.

9.
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2007
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.85 SH544A.

10.
Inside her pretty little head : branding and marketing to women / Jane Cunningham and Philippa Roberts. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cyan, 2006
Availability: Items available for loan: Odessa College (1)Call number: 658.80082 C973I.

11.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2008
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.8 K87S3.

12.
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2008
Online resources:
Availability: Items available for loan: Odessa College (1)Call number: 658.8 H618A.

13.
Build your own brand / by Doug Dvorak. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gretna, LA : Pelican Pub., c2009
Availability: Items available for loan: Odessa College (1)Call number: 658.827 D988B.

14.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for loan: Odessa College (1)Call number: 658.872 R988B.

15.
Why calories count : from science to politics / Marion Nestle and Malden Nesheim. by Series: California studies in food and culture ; 33.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c2012
Availability: Items available for loan: Odessa College (1)Call number: 613.23 N468W.

16.
Insanely simple : the obsession that drives Apple's success / Ken Segall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Portfolio, c2012
Availability: Items available for loan: Odessa College (1)Call number: 658.4094 SE454I.

17.
Million dollar web presence : leverage the web to build your brand and transform your business / by Chad Barr & Alan Weiss. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, Calif.?] : Entrepreneur Press, c2012
Availability: Items available for loan: Odessa College (1)Call number: 658.872 B268M.

18.
Childhood under siege : how big business targets children / Joel Bakan. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2011
Availability: Items available for loan: Odessa College (1)Call number: 339.4 B166C.

19.
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : St. Martin's Press, 2012
Availability: Items available for loan: Odessa College (1)Call number: 381.142 SE478G.

20.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: Odessa College (1)Call number: 658.827 F958B.

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