Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.

By: Contributor(s): Material type: TextTextPublication details: Chicago, IL : Kaplan Pub., c2006.Description: xiv, 223 p. ; 24 cmISBN:
  • 1419596063 : HRD
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .M1833 2006
Online resources:
Contents:
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.812 M129C (Browse shelf(Opens below)) 1 Available 51994001539826

Includes bibliographical references and index.

Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.

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