Build your own brand / by Doug Dvorak.

By: Material type: TextTextPublication details: Gretna, LA : Pelican Pub., c2009.Edition: 1st edDescription: 160 p. : ill. ; cmISBN:
  • 9781589806993 (alk. paper)
  • 1589806999
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .D86 2009
Contents:
You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.827 D988B (Browse shelf(Opens below)) 1 Available 51994001625294

Includes bibliographical references and index.

You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion.

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