The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press, c2010.Description: viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 1591393086 : HRD
  • 9781591393085
Subject(s): DDC classification:
  • 659.1092
LOC classification:
  • HF5810.L3 C78 2010
Contents:
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
Summary: Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 659.1092 L345ZCM (Browse shelf(Opens below)) 1 Available 51994001637034

Includes bibliographical references (p. 383-415).

The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.

Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.

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