The man who sold America : (Record no. 2646)

MARC details
000 -LEADER
fixed length control field 02165cam a2200337 a 4500
001 - CONTROL NUMBER
control field u146756
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205613.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100202s2010 mauaf b 000 0beng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010003079
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591393086 : HRD
Terms of availability $27.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591393085
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) li1591393086
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)495778680
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5810.L3
Item number C78 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1092
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1092
Item number L345zcm
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cruikshank, Jeffrey L.
245 14 - TITLE STATEMENT
Title The man who sold America :
Remainder of title the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Statement of responsibility, etc. Jeffrey L. Cruikshank, Arthur W. Schultz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 435 p., [32] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 383-415).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
520 ## - SUMMARY, ETC.
Summary, etc. Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Lasker, Albert Davis,
Dates associated with a name 1880-1952.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertisers
Geographic subdivision United States
Form subdivision Biography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schultz, Arthur W.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l ON-ORDER
t Book
x PRINT
p 27.95
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001637034
-- 5/8/2011
-- 6/29/2023
-- 7
-- CIRCSTACKS
-- LRC
-- 2
-- $27.95
-- Y
-- Y
-- BOOK
-- 2/21/2011
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 02/21/2011 28.00   659.1092 L345ZCM 51994001637034 1 Books