The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Cruikshank, Jeffrey L.
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz. - Boston, Mass. : Harvard Business Review Press, c2010. - viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 383-415).
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.
1591393086 : HRD $27.95 9781591393085
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2010003079
Lasker, Albert Davis, 1880-1952.
Advertisers--United States--Biography.
Advertising--History--United States--20th century.
HF5810.L3 / C78 2010
659.1092
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz. - Boston, Mass. : Harvard Business Review Press, c2010. - viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 383-415).
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.
1591393086 : HRD $27.95 9781591393085
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2010003079
Lasker, Albert Davis, 1880-1952.
Advertisers--United States--Biography.
Advertising--History--United States--20th century.
HF5810.L3 / C78 2010
659.1092