Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

By: Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2012.Description: xx, 283 p. : ill. ; 24 cmISBN:
  • 1118336038 : HRD
  • 9781118336038
Subject(s): DDC classification:
  • 658.8/2 23
LOC classification:
  • HF5415.55 .F84 2012
Summary: Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.827 F958B (Browse shelf(Opens below)) 1 Available 51994001673104
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Includes index.

Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business.

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