Brand advocates : (Record no. 3499)

MARC details
000 -LEADER
fixed length control field 01335cam a2200325 a 4500
001 - CONTROL NUMBER
control field u149748
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120224s2012 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012005813
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118336038 : HRD
Terms of availability $24.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118336038
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) li1118336038
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)769989902
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .F84 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/2
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.827
Item number F958b
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fuggetta, Rob.
245 10 - TITLE STATEMENT
Title Brand advocates :
Remainder of title turning enthusiastic customers into a powerful marketing force /
Statement of responsibility, etc. Rob Fuggetta.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 283 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer loyalty.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Word-of-mouth advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l ON-ORDER
t Book
x PRINT
p 24.95
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001673104
-- 6/29/2023
-- 5
-- CIRCSTACKS
-- LRC
-- $24.95
-- Y
-- Y
-- BOOK
-- 10/25/2012
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 10/25/2012 25.00   658.827 F958B 51994001673104 1 Books