Brand advocates : turning enthusiastic customers into a powerful marketing force /
Fuggetta, Rob.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. - Hoboken, N.J. : Wiley, c2012. - xx, 283 p. : ill. ; 24 cm.
Includes index.
Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business.
1118336038 : HRD $24.95 9781118336038
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272
2012005813
Relationship marketing.
Customer loyalty.
Word-of-mouth advertising.
Branding (Marketing)
HF5415.55 / .F84 2012
658.8/2
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. - Hoboken, N.J. : Wiley, c2012. - xx, 283 p. : ill. ; 24 cm.
Includes index.
Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business.
1118336038 : HRD $24.95 9781118336038
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272
2012005813
Relationship marketing.
Customer loyalty.
Word-of-mouth advertising.
Branding (Marketing)
HF5415.55 / .F84 2012
658.8/2