The long tail : why the future of business is selling less of more / Chris Anderson.

By: Material type: TextTextPublication details: New York : Hyperion, c2006.Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN:
  • 1401302378 : HRD
  • 9781401302375
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.127 .A54 2006
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
Summary: Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.802 AN545A (Browse shelf(Opens below)) 1 Available 51994001553587
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Includes bibliographical references (p. [227]-230) and index.

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.

Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

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