The long tail : why the future of business is selling less of more /
Anderson, Chris, 1961-
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st ed. - New York : Hyperion, c2006. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. [227]-230) and index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
1401302378 : HRD $24.95 9781401302375
Hyperion Books, C/O Little Brown & Co Three Center Plaza, Boston, MA, USA, 02108-2003, (617)2270730 SAN 200-2205
2006043378
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A54 2006
658.8/02
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st ed. - New York : Hyperion, c2006. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. [227]-230) and index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
1401302378 : HRD $24.95 9781401302375
Hyperion Books, C/O Little Brown & Co Three Center Plaza, Boston, MA, USA, 02108-2003, (617)2270730 SAN 200-2205
2006043378
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A54 2006
658.8/02