The long tail : (Record no. 1203)

MARC details
000 -LEADER
fixed length control field 01817cam a22003374a 4500
001 - CONTROL NUMBER
control field u137775
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060303s2006 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006043378
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1401302378 : HRD
Terms of availability $24.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781401302375
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) li1401302378
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)65187392
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Hyperion Books, C/O Little Brown & Co Three Center Plaza, Boston, MA, USA, 02108-2003, (617)2270730 SAN 200-2205
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .A54 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.802
Item number An545a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Chris,
Dates associated with a name 1961-
245 14 - TITLE STATEMENT
Title The long tail :
Remainder of title why the future of business is selling less of more /
Statement of responsibility, etc. Chris Anderson.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Hyperion,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 238 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [227]-230) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
520 ## - SUMMARY, ETC.
Summary, etc. Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Technological innovations.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l ON-ORDER
t Book
x PRINT
p 24.95
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001553587
-- 6/29/2023
-- 7
-- CIRCSTACKS
-- LRC
-- $24.95
-- Y
-- Y
-- BOOK
-- 7/23/2007
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 07/23/2007 25.00   658.802 AN545A 51994001553587 1 Books