Insanely simple : the obsession that drives Apple's success / Ken Segall.

By: Material type: TextTextPublication details: New York, NY : Portfolio, c2012.Description: xi, 225 p. ; 24 cmISBN:
  • 1591844835 : HRD
  • 9781591844839
Subject(s): DDC classification:
  • 658.4/094 23
LOC classification:
  • HD53 .S44 2012
Contents:
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
Summary: Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.4094 SE454I (Browse shelf(Opens below)) 1 Available 51994001662826

Includes index.

Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

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