Insanely simple : the obsession that drives Apple's success /
Segall, Ken.
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York, NY : Portfolio, c2012. - xi, 225 p. ; 24 cm.
Includes index.
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
1591844835 : HRD $25.95 9781591844839
Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074
2011049212
Jobs, Steve, 1955-2011.
Apple Computer, Inc.
Creative ability in business.
Marketing.
HD53 / .S44 2012
658.4/094
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York, NY : Portfolio, c2012. - xi, 225 p. ; 24 cm.
Includes index.
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
1591844835 : HRD $25.95 9781591844839
Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074
2011049212
Jobs, Steve, 1955-2011.
Apple Computer, Inc.
Creative ability in business.
Marketing.
HD53 / .S44 2012
658.4/094