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Toxic sludge is good for you [videorecording] : the public relations industry unspun / Media Education Foundation ; producer, Margo Robb ; executive producers, Loretta Alper, Sut Jhally.

Contributor(s):

Material type: Film

FilmPublication details: Northampton, MA : Media Education Foundation, c2003.Description: 1 videodisc (45 min. + 24 min.) : sd., col. ; 4 3/4 inISBN:

1893521745
9781893521742

Other title:

Public relations industry unspun

Subject(s):

DDC classification:

659.20973 22

LOC classification:

HD59.6.U6 T69 2003

Contents:

Sections: The PR industry; Roots in conflict; Not local, not news; Third party advocacy; Selling wars; Controlling damage & managing crisis; Silencing debate -- Extra features: Public relations vs. journalism; More on video news releases; More on genetically modified food; Co-opting movements; Astroturf; Perception management; Democracy in a PR world.

Production credits:

Camera, Kelly Garner; editor, Jeremy Smith ; production manager, Kelly Garner.

Narrated by Amy Goodman.Summary: Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.

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Originally produced in 2002.

Camera, Kelly Garner; editor, Jeremy Smith ; production manager, Kelly Garner.

Narrated by Amy Goodman.

Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.