Build your own brand /
Dvorak, Doug.
Build your own brand / by Doug Dvorak. - 1st ed. - Gretna, LA : Pelican Pub., c2009. - 160 p. : ill. ; cm.
Includes bibliographical references and index.
You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion.
9781589806993 (alk. paper) 1589806999
2009041069
Branding (Marketing)
HF5415.1255 / .D86 2009
658.8/27
Build your own brand / by Doug Dvorak. - 1st ed. - Gretna, LA : Pelican Pub., c2009. - 160 p. : ill. ; cm.
Includes bibliographical references and index.
You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion.
9781589806993 (alk. paper) 1589806999
2009041069
Branding (Marketing)
HF5415.1255 / .D86 2009
658.8/27