All you need is a good idea! : how to create marketing messages that actually get results /

Heyman, Jay H., 1939-

All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.

Includes index.

0470237910 : HRD $24.95 9780470237915

John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272

2007052407


Marketing.
Advertising.
Small business marketing.

HF5415 / .H449 2008

658.8