Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.

Includes bibliographical references and index.

Libraries and marketing with technology / Anita R. Dryden, University of Houston Libraries -- Using Facebook to market libraries / Mindy Tomlin, University of Texas at Tyler -- Using wikis to market services and resources / Megan Kocher, University of Minnesota -- Using video-sharing sites to market your library / Katie Buehner, University of Houston Libraries -- Outreach and marketing using Pinterest / Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library; Joyce McFadden, Baylor Health Sciences Library -- Marketing libraries with Google+ / Amy West, University of Minnesota -- Foursquare : A new marketing tool / Anne Rauh, Syracuse University; Carolyn Rauber, University of Minnesota, Twin Cities -- Using blogs to market library services and resources / Carrie Moore, Boise State University; Julia Stringfellow, Boise State University; Amy Vecchione, Boise State University; Memo Cordova, Boise State University -- QR codes and libraries / Janet Hack, University of Maryland; Ilana Kingsley, University of Alaska Fairbanks -- Twitter as a marketing tool for libraries / Laura Carscaddon, Georgia State University; Kimberly Chapman, University of Arizona.

Get up to speed quickly on using social media to promote the library. This basic guide will get library staff ready to set up accounts and explore such tools as Facebook, wikis, YouTube, Pinterest, Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainability, best practices, evaluation with built-in analytics, and references for additional information.