Marketing with social media : a LITA guide /
Marketing with social media : a LITA guide /
edited by Beth C. Thomsett-Scott.
- xi, 178 pages ; 23 cm
- Lita guide .
- LITA guides. .
Includes bibliographical references and index.
Libraries and marketing with technology / Using Facebook to market libraries / Using wikis to market services and resources / Using video-sharing sites to market your library / Outreach and marketing using Pinterest / Marketing libraries with Google+ / Foursquare : A new marketing tool / Using blogs to market library services and resources / QR codes and libraries / Twitter as a marketing tool for libraries / Anita R. Dryden, University of Houston Libraries -- Mindy Tomlin, University of Texas at Tyler -- Megan Kocher, University of Minnesota -- Katie Buehner, University of Houston Libraries -- Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library; Joyce McFadden, Baylor Health Sciences Library -- Amy West, University of Minnesota -- Anne Rauh, Syracuse University; Carolyn Rauber, University of Minnesota, Twin Cities -- Carrie Moore, Boise State University; Julia Stringfellow, Boise State University; Amy Vecchione, Boise State University; Memo Cordova, Boise State University -- Janet Hack, University of Maryland; Ilana Kingsley, University of Alaska Fairbanks -- Laura Carscaddon, Georgia State University; Kimberly Chapman, University of Arizona.
Get up to speed quickly on using social media to promote the library. This basic guide will get library staff ready to set up accounts and explore such tools as Facebook, wikis, YouTube, Pinterest, Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainability, best practices, evaluation with built-in analytics, and references for additional information.
9781555709723 1555709729
2013042963
Libraries--Marketing.
Online social networks--Library applications.
Social media.
Internet marketing.
Internet marketing
Libraries--Marketing.
Online social networks--Library applications.
Social media.
Bibliotek.
Sociala medier.
Handbooks and manuals.
Handbooks and manuals.
Z716.3 / .M2955 2014
302.30285
Includes bibliographical references and index.
Libraries and marketing with technology / Using Facebook to market libraries / Using wikis to market services and resources / Using video-sharing sites to market your library / Outreach and marketing using Pinterest / Marketing libraries with Google+ / Foursquare : A new marketing tool / Using blogs to market library services and resources / QR codes and libraries / Twitter as a marketing tool for libraries / Anita R. Dryden, University of Houston Libraries -- Mindy Tomlin, University of Texas at Tyler -- Megan Kocher, University of Minnesota -- Katie Buehner, University of Houston Libraries -- Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library; Joyce McFadden, Baylor Health Sciences Library -- Amy West, University of Minnesota -- Anne Rauh, Syracuse University; Carolyn Rauber, University of Minnesota, Twin Cities -- Carrie Moore, Boise State University; Julia Stringfellow, Boise State University; Amy Vecchione, Boise State University; Memo Cordova, Boise State University -- Janet Hack, University of Maryland; Ilana Kingsley, University of Alaska Fairbanks -- Laura Carscaddon, Georgia State University; Kimberly Chapman, University of Arizona.
Get up to speed quickly on using social media to promote the library. This basic guide will get library staff ready to set up accounts and explore such tools as Facebook, wikis, YouTube, Pinterest, Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainability, best practices, evaluation with built-in analytics, and references for additional information.
9781555709723 1555709729
2013042963
Libraries--Marketing.
Online social networks--Library applications.
Social media.
Internet marketing.
Internet marketing
Libraries--Marketing.
Online social networks--Library applications.
Social media.
Bibliotek.
Sociala medier.
Handbooks and manuals.
Handbooks and manuals.
Z716.3 / .M2955 2014
302.30285