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008			121206t20132013nyuabf b 001 0 eng d
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020			_a9780802121387 _q(hardback)
020			_a0802121381 _q(hardback)
020			_a9780802121394 _q(paperback)
020			_a080212139X _q(paperback)
020			_z9781782390015 _q(pbk.)
020			_z9781782390039 _q(pbk.)
020			_z1782390022 _q(ebook)
020			_z9781782390022 _q(ebook)
020			_z9781782390008 _q(hardback)
035			_a(OCoLC)820531290 _z(OCoLC)837684273 _z(OCoLC)846721730 _z(OCoLC)936051490 _z(OCoLC)1104944541
050		4	_aP90 _b.B43 2013
082	0	4	_a302.2309 _223
092			_a302.2309 _bB531m
100	1		_aBernstein, William J.
245	1	0	_aMasters of the word : _bhow media shaped history from the alphabet to the Internet / _cWilliam J. Bernstein.
250			_aFirst edition.
264		1	_aNew York, NY : _bGrove Press, an imprint of Grove/Atlantic, _c[2013]
264		2	_a[Berkeley, Calif.] : _bPublishers Group West
264		4	_c
300			_a420 pages, 16 unnumbered pages of plates : _billustrations, maps ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 377-395) and index.
505	0		_aOrigins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The Argus.
520			_aFrom the birth of writing in Mesopotamia to the technologies of today, Bernstein documents the technology of media, a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. Writing gave rise to the world's empires and the birth of drama and democracy. But it is not just new communication technologies that have changed the world -- it is access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg's printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power and enabled totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before.
650		0	_aMass media _xHistory.
650		0	_aCommunication _xHistory.
650		0	_aWriting _xHistory.
650		0	_aSocial media _xHistory.
650		0	_aMass media _xSocial aspects _xHistory.
650		0	_aCommunication and technology _xHistory.
650		7	_aCommunication. _2fast _0(OCoLC)fst00869952
650		7	_aCommunication and technology. _2fast _0(OCoLC)fst00870044
650		7	_aMass media. _2fast _0(OCoLC)fst01011219
650		7	_aMass media _xSocial aspects. _2fast _0(OCoLC)fst01011303
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098
650		7	_aWriting. _2fast _0(OCoLC)fst01181638
650		7	_aMass media _xHistory. _2sears
650		7	_aCommunication _xHistory. _2sears
650		7	_aWriting _xHistory. _2sears
650		7	_aSocial media _xHistory. _2sears
655		0	_aLocal author.
655		7	_aHistory. _2fast _0(OCoLC)fst01411628
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1410/2013498823-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1410/2013498823-d.html
949			_cc.1 _lCIRCSTACKS _tBOOK _xPRINT _p
999			_a302.2309 B531M _wDEWEY _c6144 _i51994001679119 _f6/28/2023 _g2 _lDISCARD _mLRC _p$27.50 _rY _sY _tBOOK _u6/9/2020 _xPRINT _d6144