| 000 | 04829cam a2200649 a 4500 | ||
|---|---|---|---|
| 001 | u159553 | ||
| 003 | SIRSI | ||
| 005 | 20240916205804.0 | ||
| 008 | 110224s2011 ctu b 001 0 eng | ||
| 010 | _a 2011008294 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dVP@ _dCDX _dMIX _dNSB _dEEK _dBDX _dPUL _dSTF _dCUD _dUKMGB _dOCLCO _dYUS _dWEX _dOCLCF _dP4I _dBEDGE _dOCLCQ _dCHVBK _dOCLCQ _dS3O _dOCLCQ _dNJR _dOCLCQ _dFCE _dRKWLC _dO2D |
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| 015 |
_aGBB102577 _2bnb |
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| 020 |
_a9780300175073 _q(alk. paper) |
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| 020 |
_a0300175078 _q(alk. paper) |
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| 020 | _a9780300167757 | ||
| 020 | _a030016775X | ||
| 020 |
_a9780300188134 _q(pbk.) |
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| 020 |
_a0300188137 _q(pbk.) |
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| 035 |
_a(OCoLC)670481417 _z(OCoLC)761363746 |
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| 050 | 0 | 0 |
_aHM1166 _b.D35 2011 |
| 082 | 0 | 0 |
_a302.2 _222 |
| 092 |
_a302.2 _bD153a |
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| 100 | 1 |
_aDaly, John A. _q(John Augustine), _d1952- |
|
| 245 | 1 | 0 |
_aAdvocacy : _bchampioning ideas and influencing others / _cJohn A. Daly. |
| 260 |
_aNew Haven : _bYale University Press, _c |
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| 300 |
_a387 pages ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. | |
| 520 | _aWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aSocial interaction. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 |
_aCommunication. _2eclas |
|
| 650 | 7 |
_a _2eclas |
|
| 650 | 7 |
_aRelations humaines. _2eclas |
|
| 650 | 7 |
_aInfluence sociale. _2eclas |
|
| 650 | 7 |
_aMarketing. _2eclas |
|
| 650 | 7 |
_a _2eclas |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 |
|
| 650 | 7 |
_aCommunication in marketing. _2fast _0(OCoLC)fst00870196 |
|
| 650 | 7 |
_aSocial interaction. _2fast _0(OCoLC)fst01122562 |
|
| 650 | 7 |
_aWissensproduktion. _0(DE-588)4660420-0 _2gnd |
|
| 650 | 7 |
_aWissensvermittlung. _0(DE-588)4190121-6 _2gnd |
|
| 650 | 7 |
_aWissensmanagement. _0(DE-588)4561842-2 _2gnd |
|
| 650 | 7 |
_aMarkenpolitik. _2idszbz |
|
| 650 | 7 |
_aSozialer Kontakt. _2idszbz |
|
| 650 | 7 |
_aKommunikation. _2idszbz |
|
| 650 | 7 |
_aSocial interaktion. _2sao |
|
| 650 | 7 |
_aMarknadskommunikation. _2sao |
|
| 856 | 4 | 1 |
_zFull text available from EBSCO PALCI DDA Purchased Titles 2015 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=385762 _zRutgers restricted |
| 856 | 4 | 2 |
_iInput this URL in a browser to get HTML table of contents data. _qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=9780300175073&sessionid=0&srcdbname=worldcat&key=91671ed6fc14bc5ff939724208fe086a2bfc0154c47753b13b5d86186e4b0dab&ectype=TOC _3table of contents |
| 856 | 4 | 2 |
_iInput this URL in a browser to get HTML Excerpt data. _qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=9780300175073&sessionid=0&srcdbname=worldcat&key=91671ed6fc14bc5ff939724208fe086a2bfc0154c47753b13b5d86186e4b0dab&ectype=EXCERPT _3Excerpt |
| 949 |
_cc.1 _lCIRCSTACKS _tBOOK _xPRINT _p |
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| 999 |
_a302.2 D153A _wDEWEY _c6128 _i51994001656828 _f6/28/2023 _g2 _lCIRCSTACKS _mLRC _p$32.50 _rY _sY _tBOOK _u6/9/2020 _xPRINT _d6128 |
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