000 03004cam a2200385 i 4500
001 u158551
003 SIRSI
005 20240916205735.0
008 161014s2018 caua b 001 0 eng
010 _a 2016034255
020 _a9781483383521
_q(pbk. ;
_qalk. paper)
020 _a1483383520
_q(pbk. ;
_qalk. paper)
020 _z1506377734
020 _z9781506377735
035 _a(OCoLC)957134094
_z(OCoLC)971585206
_z(OCoLC)971594712
050 0 0 _aHB615
_b.N43297 2018
082 0 0 _a338/.04
_223
092 _a338.04
_bN365e
100 1 _aNeck, Heidi M.,
_eauthor.
245 1 0 _aEntrepreneurship :
_bthe practice and mindset /
_cHeidi M. Neck, Babson College, Christopher P. Neck, Arizona State University, Emma L. Murray.
264 1 _aLos Angeles :
_bSAGE,
_c[2018]
300 _axxx, 530 pages :
_bcolor illustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 500-515) and indexes.
505 0 _aPart I. Introducing the entrepreneurial lifestyle. Entrepreneurship : a global social movement ; Practicing entrepreneurship ; Developing an entrepreneurial mindset ; Supporting social entrepreneurship -- Part II. Creating and finding opportunities. Generating new ideas ; Using design thinking ; Testing and experimenting in markets -- Part III. Evaluating and acting on opportunities. Building business models ; Planning for entrepreneurs ; Creating revenue models ; Learning from failure -- Part IV. Resourcing new opportunities. Bootstrapping for resources ; Financing for startups ; Appendix A. Financing statements and projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your idea ; Appendix B. The pitch deck -- Glossary.
520 _a"This book catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey."--Publisher.
650 0 _aEntrepreneurship.
650 7 _aEntrepreneurship.
_2fast
_0(OCoLC)fst00912787
650 7 _aEntrepreneurship
_2gnd
700 1 _aNeck, Christopher P.,
_eauthor.
700 1 _aMurray, Emma L.,
_eauthor.
949 _cc.1
_lON-ORDER
_tBOOK
_xPRINT
_p
999 _a338.04 N365E
_wDEWEY
_c5304
_i51994001711185
_d5304
_e1/9/2020
_f6/29/2023
_g2
_lCIRCSTACKS
_mLRC
_n3
_p$96.00
_rY
_sY
_tBOOK
_u7/2/2019
_xPRINT