000			01656cam a2200337 a 4500
001			u149020
003			SIRSI
005			20240916205631.0
008			111209s2012 nyu 001 0 eng
010			_a2011049212
020			_a1591844835 : HRD _c$25.95
020			_a9781591844839
035			_a(Sirsi) li1591844835
035			_a(OCoLC)768480265
037			_bPenguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074
050	0	0	_aHD53 _b.S44 2012
082	0	0	_a658.4/094 _223
092			_a658.4094 _bSe454i
100	1		_aSegall, Ken.
245	1	0	_aInsanely simple : _bthe obsession that drives Apple's success / _cKen Segall.
260			_aNew York, NY : _bPortfolio, _cc2012.
300			_axi, 225 p. ; _c24 cm.
500			_aIncludes index.
505	0		_aForeword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
520			_aExplores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
650		0	_aCreative ability in business.
650		0	_aMarketing.
610	2	0	_aApple Computer, Inc.
600	1	0	_aJobs, Steve, _d1955-2011.
949			_cc.1 _lON-ORDER _tBook _xPRINT _p25.95
999			_a658.4094 SE454I _wDEWEY _c3279 _i51994001662826 _d3279 _f6/29/2023 _g5 _lCIRCSTACKS _mLRC _p$25.95 _rY _sY _tBOOK _u5/30/2012 _xPRINT