000			03057cam a2200301 4500
001			u148018
003			SIRSI
005			20240916205620.0
008			111122s2009 dcua 001 0 eng d
010			_a 2009007081
020			_a9781597265638 (pbk. : alk. paper)
020			_a1597265632 (pbk. : alk. paper)
035			_a(Sirsi) i1597265632
035			_a(OCoLC)286479843
050	0	0	_aQ223 _b .O47 2009
082	0	0	_a501.4 _2 22
092			_a501.4 _bOL52d
100	1		_aOlson, Randy, _d 1955-
245	1	0	_aDon't be such a scientist : _b talking substance in an age of style / _c by Randy Olson.
260			_aWashington, DC : _b Island Press, _c c2009.
300			_avii, 206 p. : _b ill. ; _c 23 cm.
504			_aIncludes bibliographical references and index.
504			_a"Randy Olson selected filmography": p. 187-188.
505		0	_aDon't be so cerebral -- Don't be so literal minded -- Don't be such a poor storyteller -- Don't be so unlikeable -- Be the voice of science! -- Appendix 1: The sizzle frazzle -- Appendix 2: Filmmaking for scientists -- Appendix 3: Randy Olson selected filmography.
520			_a"After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse."--Publisher's description.
650		0	_aCommunication in science.
650		0	_aScience in motion pictures.
999			_a501.4 OL52D _wDEWEY _c2893 _i51994001623513 _d2893 _e12/2/2011 _f6/29/2023 _g5 _lCIRCSTACKS _mLRC _n2 _p$15.96 _rY _sY _tBOOK _u11/22/2011 _xPRINT _o.STAFF. CP - Book club buy