000			02165cam a2200337 a 4500
001			u146756
003			SIRSI
005			20240916205613.0
008			100202s2010 mauaf b 000 0beng
010			_a2010003079
020			_a1591393086 : HRD _c$27.95
020			_a9781591393085
035			_a(Sirsi) li1591393086
035			_a(OCoLC)495778680
037			_bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
050	0	0	_aHF5810.L3 _bC78 2010
082	0	0	_a659.1092
092			_a659.1092 _bL345zcm
100	1		_aCruikshank, Jeffrey L.
245	1	4	_aThe man who sold America : _bthe amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / _cJeffrey L. Cruikshank, Arthur W. Schultz.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2010.
300			_aviii, 435 p., [32] p. of plates : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 383-415).
505	0		_aThe orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
520			_aReveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded.
600	1	0	_aLasker, Albert Davis, _d1880-1952.
650		0	_aAdvertisers _zUnited States _vBiography.
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
700	1		_aSchultz, Arthur W.
949			_cc.1 _lON-ORDER _tBook _xPRINT _p27.95
999			_a659.1092 L345ZCM _wDEWEY _c2646 _i51994001637034 _d2646 _e5/8/2011 _f6/29/2023 _g7 _lCIRCSTACKS _mLRC _n2 _p$27.95 _rY _sY _tBOOK _u2/21/2011 _xPRINT