000			01817cam a22003374a 4500
001			u137775
003			SIRSI
005			20240916205534.0
008			060303s2006 nyua b 001 0 eng
010			_a2006043378
020			_a1401302378 : HRD _c$24.95
020			_a9781401302375
035			_a(Sirsi) li1401302378
035			_a(OCoLC)65187392
037			_bHyperion Books, C/O Little Brown & Co Three Center Plaza, Boston, MA, USA, 02108-2003, (617)2270730 SAN 200-2205
050	0	0	_aHF5415.127 _b.A54 2006
082	0	0	_a658.8/02 _222
092			_a658.802 _bAn545a
100	1		_aAnderson, Chris, _d1961-
245	1	4	_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson.
250			_a1st ed.
260			_aNew York : _bHyperion, _cc2006.
300			_axii, 238 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [227]-230) and index.
505	0		_aThe long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
520			_aExamines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
650		0	_aMarket segmentation.
650		0	_aInternet marketing.
650		0	_aMarketing _xTechnological innovations.
949			_cc.1 _lON-ORDER _tBook _xPRINT _p24.95
999			_a658.802 AN545A _wDEWEY _c1203 _i51994001553587 _d1203 _f6/29/2023 _g7 _lCIRCSTACKS _mLRC _p$24.95 _rY _sY _tBOOK _u7/23/2007 _xPRINT