000			01635cam a22003498a 4500
001			u135915
003			SIRSI
005			20240916205528.0
008			060921s2006 ilu b 001 0 eng
010			_a2006030817
020			_a1419596063 : HRD _c$25.00
035			_a(Sirsi) li1419596063
035			_a(OCoLC)374372595
037			_bDearborn Trade Pub, C/O Simon & Schuster Order Dept 100 Front st, Riverside, NJ, USA, 08075 SAN 200-2442
050	0	0	_aHF5415.5 _b.M1833 2006
082	0	0	_a658.8/12 _222
092			_a658.812 _bM129c
100	1		_aMcConnell, Ben.
245	1	0	_aCitizen marketers : _bwhen people are the message / _cBen McConnell and Jackie Huba.
260			_aChicago, IL : _bKaplan Pub., _cc2006.
300			_axiv, 223 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
650		0	_aCustomer relations.
650		0	_aSocial media.
650		0	_aSocial media _xEconomic aspects.
650		0	_aInternet _xSocial aspects.
650		0	_aInteractive marketing.
700	1		_aHuba, Jackie.
949			_cc.1 _lON-ORDER _tBook _xPRINT _p25.00
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip071/2006030817.html
999			_a658.812 M129C _wDEWEY _c1017 _i51994001539826 _d1017 _f6/29/2023 _g7 _lCIRCSTACKS _mLRC _p$25.00 _rY _sY _tBOOK _u2/20/2007 _xPRINT