The mobile commerce revolution : business success in a wireless world / Tim Hayden, Tom Webster.

By: Material type: TextTextSeries: Que biz-tech seriesPublisher: Indianapolis, Indiana : Que, [2015]Description: xvi, 181 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780789751546 (pbk.)
  • 0789751542 (pbk.)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5548.34 .H394 2015
Contents:
Introduction -- The current state of mobile -- Mobile is a behavior, not a technology -- The collapsing sales funnel -- Mobility and the developing world -- Challenging the status quo -- Privacy, trust, and security -- Paying with your phone -- The slow road to mobile commerce -- Collaboration and integration are critical -- Mobile, media, and data-- oh my! -- Visual storytelling -- Mobile listening and response -- Personalization and relevance -- Going local -- Email and text messaging -- The mobile Web -- How to "think mobile" -- Ten steps to mobilize your business -- Science fiction is no longer fiction.
Summary: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.872 H415M (Browse shelf(Opens below)) 1 Available 51994001704610

Includes index.

More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Introduction -- The current state of mobile -- Mobile is a behavior, not a technology -- The collapsing sales funnel -- Mobility and the developing world -- Challenging the status quo -- Privacy, trust, and security -- Paying with your phone -- The slow road to mobile commerce -- Collaboration and integration are critical -- Mobile, media, and data-- oh my! -- Visual storytelling -- Mobile listening and response -- Personalization and relevance -- Going local -- Email and text messaging -- The mobile Web -- How to "think mobile" -- Ten steps to mobilize your business -- Science fiction is no longer fiction.

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