Entrepreneurial small business / Jerome A. Katz, Saint Louis University, Richard P. Green II, Texas A&M University, San Antonio.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: 5 editionDescription: 667 pages, 78 variously numbered pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259573798
  • 1259573796
Subject(s): DDC classification:
  • 658.02/2 23
LOC classification:
  • HD62.7 .K385 2018
Contents:
Part 1: Entrepreneurs and ideas : the basis of small business. 1. Small business : its opportunities and rewards ; 2. Small business entrepreneurs : characteristics and competencies ; 3. Small business environment : managing external relations ; 4. Small business ideas : creativity, opportunity, and feasibility -- Part 2: Small business paths and plans. 5. Small business entry : paths to part-time entrepreneurship ; 6. Small business entry : paths to full-time entrepreneurship ; 7. Small business strategies : imitation with a twist ; 8. Business plans : seeing audiences and your business clearly -- Part 3: Marketing in the small business. 9. Small business marketing : product and pricing strategies ; 10. Small business promotion : capturing the eyes of your market ; 11. Small business pricing, distribution, and location -- Part 4: Cash, accounting, and finance in the small business. 12. Small business accounting : projecting and evaluating performance ; 13. Cash : lifeblood of the business ; 14. Small business finance : using equity, debt, and gifts ; 15. Assets : inventory and operations management ; 16. Small business protection : risk management and insurance -- Part 5: Management and organization in the small business. 17. Legal issues : recognizing your small business needs ; 18. Human resource management : small business considerations -- Personal net worth calculation template -- Glossary.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.022 K19E5 (Browse shelf(Opens below)) 1 Available 51994001710708

Part 1: Entrepreneurs and ideas : the basis of small business. 1. Small business : its opportunities and rewards ; 2. Small business entrepreneurs : characteristics and competencies ; 3. Small business environment : managing external relations ; 4. Small business ideas : creativity, opportunity, and feasibility -- Part 2: Small business paths and plans. 5. Small business entry : paths to part-time entrepreneurship ; 6. Small business entry : paths to full-time entrepreneurship ; 7. Small business strategies : imitation with a twist ; 8. Business plans : seeing audiences and your business clearly -- Part 3: Marketing in the small business. 9. Small business marketing : product and pricing strategies ; 10. Small business promotion : capturing the eyes of your market ; 11. Small business pricing, distribution, and location -- Part 4: Cash, accounting, and finance in the small business. 12. Small business accounting : projecting and evaluating performance ; 13. Cash : lifeblood of the business ; 14. Small business finance : using equity, debt, and gifts ; 15. Assets : inventory and operations management ; 16. Small business protection : risk management and insurance -- Part 5: Management and organization in the small business. 17. Legal issues : recognizing your small business needs ; 18. Human resource management : small business considerations -- Personal net worth calculation template -- Glossary.

Includes bibliographical references and indexes.

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