TY - BOOK AU - Zarrella,Dan TI - The Science of marketing: when to tweet, what to post, how to blog, and other proven strategies SN - 9781118138274 AV - HF5415.1265 .Z367 2013 U1 - 658.8/72 23 PY - 2013///] CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc. KW - Internet marketing KW - Social aspects KW - Social media KW - cct KW - Business enterprises KW - Computer network resources KW - Entreprises KW - eclas KW - Marketing KW - Internet KW - fast KW - Online-Marketing KW - gnd KW - Soziale Software KW - stw KW - Social Web KW - Nonfiction N1 - Includes index; Content. W-books ; Webinars -- Channels. SEO ; Twitter ; Facebook ; Pinterest ; Blogging -- Middle of the funnel (MOFU). E-mail marketing ; Lead generation -- Analytics. Analytics N2 - Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts ER -