TY  - BOOK
AU  - Tyson,Eric
AU  - Schell,Jim
TI  - Small business for dummies
T2  - --For dummies
SN  - 9781118083727
AV  - HD62.7 .T97 2012
U1  - 658.02/2 23
PY  - 0000///
CY  - Hoboken, NJ
PB  - Wiley Pub., Inc.
KW  - Small business
KW  - Management
KW  - New business enterprises
KW  - cct
KW  - fast
N1  - Includes index; 1. Becoming an entrepreneur. Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- 2. Buying an existing business. Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- 3. Running a successful small business. The owner's responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- 4. Keeping your business in business. Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- Cultivating a growing business -- 5. The part of tens. Ten mistakes you don't want to make -- Ten tips for small-business success
N2  - This simple and direct guide gives readers advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. The author also provides information on improving management skills, developing a marketing strategy, keeping customers loyal, and much more
ER  -