Small business for dummies /
Eric Tyson and Jim Schell.
- 4th ed.
- Hoboken, NJ : Wiley Pub., Inc.,
- xx, 411 pages : illustrations ; 24 cm.
- For dummies .
- For dummies. .
Includes index.
1. Becoming an entrepreneur. Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- 2. Buying an existing business. Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- 3. Running a successful small business. The owner's responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- 4. Keeping your business in business. Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- Cultivating a growing business -- 5. The part of tens. Ten mistakes you don't want to make -- Ten tips for small-business success.
This simple and direct guide gives readers advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. The author also provides information on improving management skills, developing a marketing strategy, keeping customers loyal, and much more.
Small business--Management. New business enterprises--Management. Small business--Management. New business enterprises. New business enterprises--Management. Small business--Management.