TY  - BOOK
AU  - Popkin,Samuel L.
TI  - The candidate: what it takes to win, and hold, the White House 
SN  - 9780199922079
AV  - JK524 .P63 2012
U1  - 324.973 23
PY  - 0000///
CY  - New York
PB  - Oxford University Press
KW  - USA
KW  - President
KW  - gnd
KW  - idszbz
KW  - Presidents
KW  - United States
KW  - Election
KW  - History
KW  - Presidential candidates
KW  - Case studies
KW  - fast
KW  - Kandidat
KW  - Wahlkampf
KW  - Presidentval
KW  - historia
KW  - sao
KW  - lcgft
N1  - Includes bibliographical references and index; Campaign juggling -- Planning for chaos -- Challengers : the search for an experienced virgin -- The challenger who couldn't lose : Hillary Clinton in 2008 -- Incumbents : regicide or more of the same -- The unbeatable incumbent : George Bush in 1992 -- Successors : lapdogs or leaders -- The successor with peace and prosperity : Al Gore in 2000 -- Teams that work -- Is this any way to pick a president?
N2  - Looking at the last 60 years of races for the White House, Popkin analyzes why some "inevitable" winners lost and how dark horses won against long odds. All of the winners assembled smoothly working teams, were agile enough to respond quickly to hits, had a core of beliefs, and prepared years in advance
UR  - http://books.google.com/books?isbn=9780199922079
ER  -