TY  - BOOK
AU  - Bernstein,William J.
TI  - Masters of the word: how media shaped history from the alphabet to the Internet 
SN  - 9780802121387
AV  - P90 .B43 2013
U1  - 302.2309 23
PY  - 2013///]
CY  - New York, NY
PB  - Grove Press, an imprint of Grove/Atlantic
KW  - Mass media
KW  - History
KW  - Communication
KW  - Writing
KW  - Social media
KW  - Social aspects
KW  - Communication and technology
KW  - fast
KW  - sears
KW  - Local author
N1  - Includes bibliographical references (pages 377-395) and index; Origins -- The ABCs of democracy -- Twelve tables, seven hills, and a few early Christians -- Before Gutenberg -- Punch and counterpunch -- The captive press -- With a machete in one hand and a radio in the other -- The comrades who couldn't broadcast straight -- The Argus
N2  - From the birth of writing in Mesopotamia to the technologies of today, Bernstein documents the technology of media, a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. Writing gave rise to the world's empires and the birth of drama and democracy. But it is not just new communication technologies that have changed the world -- it is access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg's printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power and enabled totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before
UR  - http://catdir.loc.gov/catdir/enhancements/fy1410/2013498823-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1410/2013498823-d.html
ER  -