Kounios, John.

The Eureka factor : aha moments, creative insight, and the brain / John Kounios and Mark Beeman. - First edition. - xii, 274 pages : illustrations ; 24 cm

Includes bibliographical references (pages 223-263) and index.

New light, new sight -- Insight illustrated -- The box -- All of a sudden ... -- Outside the box, inside the brain -- The best of both worlds -- Tuning out and gearing up -- The incubator -- In the mood -- Your brain knows more than you do -- The insightful and the analyst -- Carrots and sticks -- Far, different, unreal, creative -- The state.

John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them.

9781400068548 1400068541

99962392821

Random House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157 SAN 201-3975

2014022220


Insight.
Intuition.
Thought and thinking--Physiological aspects.
Higher nervous activity--Measurement.
Cognition--Physiological aspects.
Cognition--Physiological aspects.
Insight.
Intuition.
Thought and thinking--Physiological aspects.
Mental Processes.


Nonfiction.

QP395 / .K65 2015

612.8/2332

WL 102 / K88e 2015