TY - BOOK AU - Herbert,Daniel TI - Videoland: movie culture at the American video store SN - 9780520279612 AV - HD9697.V543 U5364 2014 U1 - 302.23/430973 23 PY - 2014///] CY - Berkeley PB - University of California Press KW - Video rental services KW - Social aspects KW - United States KW - Video recordings industry KW - Motion pictures KW - Stores, Retail KW - Video KW - gnd KW - Technischer Fortschritt KW - Sozialer Wandel KW - Videothek KW - Video, USA KW - sfit KW - Video och film, USA KW - Civilization KW - fast KW - 1970- KW - USA N1 - Includes bibliographical references (pages 229-294) and index; Introduction : Video rental and the "shopping" of media -- Part I. The history and culture of video rental : 1. A long tale -- 2. Practical classifications -- Part II. Video stores and the localization of movie culture : 3. Video capitals -- 4. Video rental in small-town America -- Part III. Circulations of video store culture : 5. Distributing value -- 6. Mediating choice: criticism, advice, metadata -- Coda : The value of the tangible N2 - Videoland offers a comprehensive view of the "tangible phase" of consumer video, when Americans largely accessed movies as material commodities at video rental stores. Video stores served as a vital locus of movie culture from the early 1980s until the early 2000s, changing the way Americans socialized around movies and collectively made movies meaningful. When films became tangible as magnetic tapes and plastic discs, movie culture flowed out from the theater and the living room, entered the public retail space, and became conflated with shopping and salesmanship. In this process, video stores served as a crucial embodiment of movie culture's historical move toward increased flexibility, adaptability, and customization. In addition to charting the historical rise and fall of the rental industry, Herbert explores the architectural design of video stores, the social dynamics of retail encounters, the video distribution industry, the proliferation of video recommendation guides, and the often surprising persistence of the video store as an adaptable social space of consumer culture. Drawing on ethnographic fieldwork, cultural geography, and archival research, Videoland provides a wide-ranging exploration of the pivotal role video stores played in the history of motion pictures, and is a must-read for students and scholars of media history ER -