Harnish, Verne,

The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business / by Verne Harnish and the editors of Fortune ; foreword by Jim Collins ; edited by Brian Dumaine, Fortune Senior Editor-at-Large. - 207 pages ; 21 cm

At head of title: Fortune.

Apple brings back Steve Jobs / How free shipping saved Zappos / Why Samsung lets its stars goof off / At Johnson & Johnson, the shareholder comes last / Why daydreaming pays off big at 3M / How Intel got consumers to love chips / Jack's GE cathedral / Bill Gates decides to take a week off / Softsoap's blocking decision / Toyota pursues zero defects / Extreme customer service at Nordstrom / Tata takes the sting out of a painful situation / Boeing bets big on the 707 / IBM's Operation bear hug / Wal-Mart creates the 6 a.m. meeting / Eli Whitney : Is your business in trouble? Pivot! / The HP way / Henry Ford doubles workers' wages / Adam Sashinsky -- Jennifer Reingold -- Nicholas Varchaver -- Timothy K. Smith -- Geoff Colvin -- David A Kaplan -- David A. Kaplan -- David A Kaplan -- Brian O'Keefe -- Alex Taylor III -- Geoff Colvin -- Geoff Colvin -- Adam Lashinsky -- Adam Lashinsky -- Hank Gilman -- Geoff Colvin -- David A. Kaplan -- Alex Taylor III.

Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.

9781603209786 1603209786 1603200592 9781603200592

2012935367

GBB376828 bnb


Decision making--History.
Leadership--History.
Success in business--Case studies.
Decision making.
Leadership.
Success in business.
Corporate turnarounds--Management.
Decision making.
Industrial management.
Organizational change.


Case studies.
History.

HD30.23 / .H37 2013

658.4/03