The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business /
by Verne Harnish and the editors of Fortune ; foreword by Jim Collins ; edited by Brian Dumaine, Fortune Senior Editor-at-Large.
- 207 pages ; 21 cm
At head of title: Fortune.
Apple brings back Steve Jobs / How free shipping saved Zappos / Why Samsung lets its stars goof off / At Johnson & Johnson, the shareholder comes last / Why daydreaming pays off big at 3M / How Intel got consumers to love chips / Jack's GE cathedral / Bill Gates decides to take a week off / Softsoap's blocking decision / Toyota pursues zero defects / Extreme customer service at Nordstrom / Tata takes the sting out of a painful situation / Boeing bets big on the 707 / IBM's Operation bear hug / Wal-Mart creates the 6 a.m. meeting / Eli Whitney : Is your business in trouble? Pivot! / The HP way / Henry Ford doubles workers' wages / Adam Sashinsky -- Jennifer Reingold -- Nicholas Varchaver -- Timothy K. Smith -- Geoff Colvin -- David A Kaplan -- David A. Kaplan -- David A Kaplan -- Brian O'Keefe -- Alex Taylor III -- Geoff Colvin -- Geoff Colvin -- Adam Lashinsky -- Adam Lashinsky -- Hank Gilman -- Geoff Colvin -- David A. Kaplan -- Alex Taylor III.
Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.