Entrepreneurial small business - Katz, Jerome A.; Green, Richard P. (New York, NY : McGraw-Hill Education, 2018)
Part 1: Entrepreneurs and ideas : the basis of small business. 1. Small business : its opportunities and rewards ; 2. Small business entrepreneurs : characteristics and competencies ; 3. Small business environment : managing external relations ; 4. Small business ideas : creativity, opportunity, and feasibility -- Part 2: Small business paths and plans. 5. Small business entry : paths to part-time entrepreneurship ; 6. Small business entry : paths to full-time entrepreneurship ; 7. Small business strategies : imitation with a twist ; 8. Business plans : seeing audiences and your business clearly -- Part 3: Marketing in the small business. 9. Small business marketing : product and pricing strategies ; 10. Small business promotion : capturing the eyes of your market ; 11. Small business pricing, distribution, and location -- Part 4: Cash, accounting, and finance in the small business. 12. Small business accounting : projecting and evaluating performance ; 13. Cash : lifeblood of the business ; 14. Small business finance : using equity, debt, and gifts ; 15. Assets : inventory and operations management ; 16. Small business protection : risk management and insurance -- Part 5: Management and organization in the small business. 17. Legal issues : recognizing your small business needs ; 18. Human resource management : small business considerations -- Personal net worth calculation template -- Glossary.
Includes bibliographical references and indexes.
Keywords: Small business -- Management; New business enterprises -- Management; Entrepreneurship; Entrepreneurship; New business enterprises -- Management; Small business -- Management