TY  - BOOK
AU  - Shapiro,Ronald M.
AU  - Barker,Jeff
TI  - Perfecting your pitch: how to succeed in business and in life by finding words that work 
SN  - 9781594632013
AV  - HF5718 .S457 2013
U1  - 650.101/4 23
PY  - 2013///
CY  - New York, New York
PB  - Hudson Street Press
KW  - Business communication
KW  - Communication
KW  - Negotiation in business
KW  - BUSINESS & ECONOMICS
KW  - Negotiating
KW  - bisacsh
KW  - Decision-Making & Problem Solving
KW  - fast
KW  - Nonfiction
N1  - Includes bibliographical references and index; Introduction: perfecting your pitch, the script's the thing -- Part I: the three Ds: draft, devil's advocate, deliver. The three Ds ; Draft ; Devil's advocate ; Deliver -- Part II: model scripts. Selling Seinfeld ; About the scripts ; Sales challenges ; Managerial challenges ; Problems employees face ; Media matters ; Family ; Friends ; Consumers -- Epilogue: a case study in avoiding excuses
N2  - "A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D's: Draft, Devil's Advocate, Deliver. Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers. Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results"--; "Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D's: Draft, Devil's Advocate, Deliver. Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers. Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results"--
UR  - ftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781594632013.jpg
ER  -