Busche, Laura,
Lean branding : creating dynamic brands to generate conversion /
Creating dynamic brands to generate conversion
Laura Busche.
- First edition.
- Sebastopol : O'Reilly, 2015.
- xvii, 278 pages : illustrations ; 24 cm.
- Lean series .
- Lean series. .
Includes bibliographical references and index.
9781449373023 144937302X
Brand name products.
New products.
Success in business.
Brand name products.
New products.
Success in business.
HF5415.1255 / B87 2015
658.8