TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - Beyond the idea: how to execute innovation in any organization 
SN  - 9781250040176 (hardcover)
AV  - HD45 .G6185 2013
U1  - 658.5/14 23
PY  - 2013///]
CY  - New York
PB  - St. Martin's Press
KW  - Diffusion of innovations
KW  - Management
KW  - Technological innovations
KW  - New products
KW  - Creative ability in business
N1  - Includes index; Part I; Three models for making innovation happen; The other side of innovation --; Model S is for small initiatives --; Model R delivers repeatable innovation --; Model C is for all other innovations --; Part II; Model C: build the team; Build the team: an overview --; Divide the labor --; Assemble the dedicated team --; Manage the partnership --; Part III; Model C: create the plan; Create the plan: an overview --; Create a structure for disciplined experimentation --; Break down the hypothesis --; Seek the truth --; Conclusion: key lessons learned
ER  -