Govindarajan, Vijay.

Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble. - xiv, 178 pages : illustrations ; 22 cm

Includes index.

Three models for making innovation happen. The other side of innovation -- Model S is for small initiatives -- Model R delivers repeatable innovation -- Model C is for all other innovations -- Model C: build the team. Build the team: an overview -- Divide the labor -- Assemble the dedicated team -- Manage the partnership -- Model C: create the plan. Create the plan: an overview -- Create a structure for disciplined experimentation -- Break down the hypothesis -- Seek the truth -- Conclusion: key lessons learned. Part I: Part II: Part III:

9781250040176 (hardcover) 1250040175 (hardcover)

2013013487


Diffusion of innovations--Management.
Technological innovations--Management.
New products.
Creative ability in business.

HD45 / .G6185 2013

658.5/14