Beyond the idea : how to execute innovation in any organization /
Vijay Govindarajan and Chris Trimble.
- xiv, 178 pages : illustrations ; 22 cm
Includes index.
Three models for making innovation happen. The other side of innovation -- Model S is for small initiatives -- Model R delivers repeatable innovation -- Model C is for all other innovations -- Model C: build the team. Build the team: an overview -- Divide the labor -- Assemble the dedicated team -- Manage the partnership -- Model C: create the plan. Create the plan: an overview -- Create a structure for disciplined experimentation -- Break down the hypothesis -- Seek the truth -- Conclusion: key lessons learned. Part I: Part II: Part III:
9781250040176 (hardcover) 1250040175 (hardcover)
2013013487
Diffusion of innovations--Management. Technological innovations--Management. New products. Creative ability in business.