TY  - ADVS
AU  - Jhally,Sut
AU  - Kilbourne,Jean
ED  - Media Education Foundation.
TI  - Killing us softly 4: advertising's image of women 
SN  - 1932869441
AV  - HF5822 
U1  - 659.1042; 659.1045/522 
PY  - 2010///
CY  - Northampton, MA
PB  - Media Education Foundation
KW  - Women in advertising
KW  - Sex in advertising
KW  - Body image in women
KW  - Sex role
KW  - Sexism
KW  - Advertising
KW  - Psychological aspects
KW  - Documentary films
N1  - Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000); "Attention: this program contains nudity and sexual themes."; Filmed at the University of Massachusetts, Amherst, MA; Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?; Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy; Featuring Jean Kilbourne
N2  - "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container
ER  -