TY  - BOOK
AU  - Fuggetta,Rob
TI  - Brand advocates: turning enthusiastic customers into a powerful marketing force 
SN  - 1118336038 : HRD
AV  - HF5415.55 .F84 2012
U1  - 658.8/2 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Customer loyalty
KW  - Word-of-mouth advertising
KW  - Branding (Marketing)
N1  - Includes index
N2  - Explains how to find brand advocates by determining customer loyalty and how to effectively use these brand advocates as a powerful marketing tool to grow a business
ER  -