TY - BOOK AU - Sennett,Frank TI - Groupon's biggest deal ever: the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker SN - 125000084X : HRD AV - HF6127 .S46 2012 U1 - 381/.14206573 23 PY - 2012/// CY - New York PB - St. Martin's Press KW - Mason, Andrew, KW - Groupon (Firm) KW - Coupons (Retail trade) KW - Internet marketing KW - Internet advertising N2 - The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution ER -