Bluestreak : inside JetBlue, the upstart that rocked an industry /
Blue streak
Barbara S. Peterson.
- New York : Portfolio, 2004.
- xxi, 262 p., [8] p. of plates : ill. ; 24 cm.
Includes bibliographical references (p. 243-251) and index.
Describes the airline's evolution from an upstart underdog into a revolutionary company that has transformed the aviation business, discussing its unusual corporate culture, management principles, and innovative approach to business.
1591840589 : HRD $24.95
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