TY  - BOOK
AU  - Segall,Ken
TI  - Insanely simple: the obsession that drives Apple's success 
SN  - 1591844835 : HRD
AV  - HD53 .S44 2012
U1  - 658.4/094 23
PY  - 2012///
CY  - New York, NY
PB  - Portfolio
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - Creative ability in business
KW  - Marketing
N1  - Includes index; Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index
N2  - Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals
ER  -